Wondered how some popular posts have about a hundred shares, and a ton of likes and comments? A lot of interaction cannot be expected right after you’ve just started creating content, but if you’ve been at it for a while and you are still not seeing much interaction, you may want to use some tips:
- You may have heard that it is all about the content- the content should be compelling, and everything will fall into place. Timely and relevant content is an absolute must for any the intended audience and social platform. The content has to be well tailored, and brought out in such a way that it doesn’t offend anyone or isn’t misleading. But, sometimes even the most well-written pieces go unnoticed. Good content is the first step, but it not the only step. Getting people to share what you’ve written takes more than writing ability. If you want others to share your content, you should be a sharer yourself. Find writers you like, and share their content with your followers. It is also a way to respect fellow writers in the same industry. Consistently share posts, and you may get some reciprocal sharing in return. Won’t happen overnight, but does work eventually. When you are sharing another writer’s post, remember to add in your thoughts and comments to it. Don’t just put the title of their post as your lead comment. Take a line from the post or tell how it was beneficial to you or will benefit your audience. This will get you noticed and you might develop a mentoring relationship with someone you admire.
- Ask Nicely!
When you want someone to do something for you, you cannot expect them to do it right away for you. Everything you do or say should be in the right manner. A blunt “Hey, share my post.” Won’t necessarily do the job. Tell them how your article may benefit them, and how the information is valuable. That’s the kind of benefit that will convince someone to share it.
- Make sure you share with your community if someone has mentioned your name in their post. But be careful about not taking it too far- name dropping every other line.
- You can also build strategic relationships with other entrepreneurs, who target the same audience but aren’t exactly competing with your company. It’s a great way to help each other find success, and it just might result in a lasting friendship.
You must have a thorough understanding of your business related goals, and even analyze social media reports on a monthly basis to identify new opportunities. Social media is about utilizing all the tools available to influence the users to stay connected to you.