How to Leverage LinkedIn to Market and Grow your Business

Ask any expert on online marketing for tips to grow your business and chances are that he will start with telling you to use social marketing. Social media or social networking sites have changed the way people talk to each other. According to statistics from WordPress hosting, 93% of marketers use social media for business. While the most popular social media continue to be Google Plus, Facebook and Twitter, LinkedIn forms a huge chunk of the social media pie as well. This professional networking site has 200 million active monthly users.

Here are a few ways how you can harness the power of LinkedIn to market and grow your business.

Become interesting!
LinkedIn is a visual medium that also allows you to put in as much information about yourself as you want. Therefore,
• Complete your profile and make it interesting,
• Upload your logos, photographs of your products,
• Add videos and
• Give people a link to your website too.

Needless to say, all of this information should be presented in such a manner, both in content and design, that people feel the power and charisma of your business and what it has to offer.


It is good to remember that social media is all about social networking. Just as you would attend networking events and conferences in the real world, do the same in the virtual world as well. This simply means that you build contacts and connections. You will have to do this in different ways.

The first is to add connections and contacts that you have across your various email accounts. Make the effort of sending personal invitations to such contacts. Second is to network within the community of LinkedIn itself.

No one said it was going to be easy or quick. The results of such networking would be great visibility of your business – so make time for the same!

Read case studies

There are some big names like Citibank and HP who have used LinkedIn to make a difference to the way they work. There are also names like HubSpot and even individuals who run a business from home.

Try and read as many case studies as you can to find out what all of them did. You can certainly pick up tips on building emotional connections with followers, creating dialogues between various experts and your customers and so on.

Use recommendations

People will buy products, follow companies and have a positive image of brands or businesses when they have enough reasons to do. One of the biggest reasons or influences on such decisions is the recommendations they see on LinkedIn. You can also leverage such recommendations and get positive reviews from your peers.

Thus, networking in the true sense of the term, interacting and making yourself attention-worthy are some of the ways in which you can use LinkedIn for better business.

Leave a Reply

Your email address will not be published. Required fields are marked *