Leveraging YouTube to Market and Grow Your Business

Why work for someone else? This question seems to be a rallying cry for more and more Indians and with good reason. Job security is a thing of the past. It is no wonder that there is a completely new uprising going on. Today there are hundreds of new businesses forming every day in India.

Most of the founders of these businesses have expertise of their industry, not marketing. Marketing your own business demands a different orientation, particularly when you don’t have a large budget or even supporting staff. In addition to that, information is more accessible than ever before. There are so many different approaches that marketers are implementing to promote their businesses digitally; everybody today is gabbing about Facebook and Twitter.

However, using YouTube can certainly help you kick-start your small business. With 60 hours of new content uploaded on YouTube every minute, there are 4 billion views every day and over 880 million exclusive users per month. That means many of your potential customers are out there waiting to be engaged. The world’s largest online video-sharing service is the apt place for marketing campaigns to shine if only marketers know how to grasp the attention.

YouTube marketing has rapidly established itself as one of the most efficient ways to market businesses online because of the following reasons:

1. It brings both a filmic and an interactive element into the marketing campaigns, which is mostly lost with many inert websites.
2. Videos allow businesses to present their brand with a sense of desire, empowering them to give a personal look that is just not possible with still content.
3. It carries a deep potential for broadening the customer base because of YouTube’s global audience and cultural diversity.

YouTube can be a very influential tool to help build awareness for your business, but you should be aware that the odds of having a viral video on YouTube about your brand are very, very slim. A healthier approach is to use YouTube the way you’d use any other platform — set goals, devise a plan and implement strategies. By using this methodology, you have a far better chance of success than by merely uploading a video and hoping that it goes viral.

Marketers should bear in mind that understanding YouTube marketing takes a while and consistency. The secret is honesty and conviction in the message that connects with audiences and makes them trust the information that they are provided with.

With these ideas, your YouTube videos could possibly help your business grow to new pinnacles, and who knows; perhaps you will become the next YouTube sensation!

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